Market Intelligence You Will Not Find Anywhere Else

VIA Global Health is the leading global marketplace for medical innovation with the relationships, access and data to provide you with market insights not found anywhere else. VIA is not a “what if” consultancy, nor do we rely on third-party data to generate market forecasting. With a network of medical professionals and distributors in emerging markets around the world and a team of veteran commercialization officers, VIA Global Health is uniquely positioned to provide market intelligence for select clients.

Led by Brinnon Mandel and actively supported by VIA’s founding CEO, Noah Perin, our market insights team has worked with dozens of entrepreneurs, innovators, NGOs and product teams and can help guide you from the idea phase through prototype development and refinement, manufacturing, pre-market registration, branding, pricing, and eventually connecting your product with our global network of distribution partners.

VIA Global Health will work with your team to bring insights and clarity to activities in pre-commercialization and commercial phases for companies, investors, and global health organizations seeking to better understand pathways to growth and sustainability. Let’s talk!

Market Insights Team Leadership

Brinnon Mandel,  Vice President of Market Insights

Brinnon works with global health technology innovators and investors to leverage the value of the VIA Platform for greater business intelligence and product to market strategy.

Prior to joining VIA, Brinnon was an independent consultant, working with clients such as Global Good/Intellectual Ventures Laboratory, Jhpiego, Sage Innovation, and Pink Ribbon Red Ribbon Alliance. For 7 years, Brinnon served in various management and leadership roles at Jhpiego, a non-profit global health affiliate of Johns Hopkins University, where she helped create and direct the Innovations Program. She also worked in the Office of Corporate Relations at the University of Wisconsin-Madison, as part of her career interests in the intersection of business, technology, and health.

Committed to the prospect of increasing global access to life-saving innovations, Brinnon leads the Market Insights team to achieve greater health impact and sustainability.

Email: brinnon [at]


Noah Perin, co-Founder & CEO

Noah most recently served as a Commercialization Officer at PATH, a prominent international global health NGO. There he worked with small and midsize health tech manufacturers to enter emerging and developing county markets, taking three products to early commercialization in Africa. He saw firsthand the growing opportunity and economic trends that make these markets both costly to enter yet full of untapped potential. Prior to PATH, Noah was a Product Manager at Microsoft in the Online Services Group, and a drug discovery researcher at two biotech startups.

Email: noah [at]


Areas of Expertise

  • Market demand and price point analysis
  • Importance of specific features and functionality
  • Use case and need within individual or regional markets.
  • Product positioning and branding
  • Competitive analysis

Market Insights Testimonials

“We loved working with VIA!

The insight we gained from the surveys and distributor conversations were certainly important in helping us better understand the need and market opportunity for our solution beyond Uganda. We appreciate the reach that Via has in the market as it gave us additional confidence that we are addressing an unmet market opportunity across the continent.

The survey questions and analysis were thorough and insightful and identified opportunities for us to iterate on and scale our efforts.”

Sona Shah

CEO, Neopenda

VIA Global Health - About Banner

At VIA we believe in universal access to the tools that enable quality healthcare.

VIA Global Health is the leading global health purchasing platform. With a network of verified medical distributors, VIA streamlines the medical supply chain into emerging markets. Providing access to a catalogue 50,000+ products – basic consumables to the latest innovations, VIA is making it faster, easier and more affordable for medical professionals around the world to get the tools they need.

Founded in 2015, VIA has operations across the globe, and has become the trusted source for medical devices and supplies by medical professionals across Africa, Asia and Latin America.

Locations & Registration Information

United States Headquarters

VIA Global Health. Inc.
2212 Queen Anne Ave. N
Unit #824
Seattle, WA 98109

Africa Headquarters

Spaces Rivonia
377 Rivonia Boulevard, Rivonia
Johannesburg, 2092
South Africa

Dun & Bradstreet #: 087634878
Registered C-Corp in Delaware, USA
Licensed reseller Washington, USA
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