VIA Continues to Expand and Invest in Africa: Hlahla Mayimele Named Regional Director for southern Africa

Recognizing the importance of being connected to the local communities we serve, VIA Global Health is excited to announce that Hlahla Mayimele has joined the company as our Regional Director for southern Africa.  Hlahla has been professionally immersed in the African markets for the past 21 years.  His experience includes market entry strategy, distribution, supply chain, sales and product management modeling. Previously, he worked for PATH where he was involved with the commercialization of medical products, his scope of work included medical device manufacturing landscapes, sourcing of in-country distributors, product registration, and regulation compliance.

As our local South African representative, Hlahla is based permanently in Johannesburg and working out of VIA’s South Africa office.  The Johannesburg office serves the SADC region and African continent as a whole, responding to inquiries, evangelizing the VIA Marketplace, and creating an important linkage and local presence in the region.


VIA is the fastest growing online platform to expand markets and access to health technologies across the globe.  Like the of the medical device world, VIA is an online marketplace that connects the developing world to the affordable health technology they need. Efficiently connecting medical device and equipment suppliers with local emerging economy distributors – enabling access and growing the $21 billion market by solving scale-up, transaction and logistics challenges for healthcare distribution in emerging economies.